2010 we welcomed new athletic sponsor ASICS to the event and achieved major growth in the Scotiabank Chairty Challenge. The fundraising in the event doubled to over $500,000 and the number of charities doubled at the same time. We brought on Vancouver Canucks winger Mason Raymond as the Honourary Chair of the Scotiabank Charity Challenge. We produced a number of television spots featuring Mason to promote the fundraising aspect of the event.
Second win in a row for runner Kip Kangogo, from Lethbridge AB.
Half-Marathon Finishers: 3817
5km Finishers: 995
Charity: $562,200 raised for 29 charities in the Scotiabank Charity Challenge.
Role: Race Director
Contracted by: Canada Running Series
Event Website: http://www.canadarunningseries.com